The poster was designed during the difficult COVID period to keep this cultural place (Neubad) alive. Every poster have been sold to help them financially. The poster was printed by Neubad in digital print and sold to help them to be afloat and keep the culture alive.
Neubad is a cultural place in Luzern and asked to different designer in Switzerland to create a poster during the COVID to keep culture alive. They give us the sentence ” Neubad über Wasser Halten” who means “Neubad keeping afloat”. The poster designed with letters inspired by old Swiss industry logo and create a system based on alignments and the strongness of the typography. The black drop adds the idea of urgency and threat.